My roots are in film and television. Before digital, I worked across TV, radio, print and PR, in rooms where the job was to tell a story people would actually sit through.
That training shapes how I run campaigns today. Data tells me where to show up. Story decides whether anyone cares. I use both, which is why my work tends to hold attention instead of scrolling past it.
Over eight years I've built paid media strategies, managed teams and advised on creative for brands in automotive, security, healthcare, aesthetics, beauty, law, tech, interior design and e-commerce.