Sandile Mthukwane · Johannesburg

Strategy, media and systems that grow brands.

I plan the strategy, run the ads and build the tools behind them, from the first click to the closed sale.

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Over eight years building campaigns for South African brands. Automotive finance, security, healthcare, beauty and retail. Budgets from a few thousand rand to R3 million a month.

Fidelity · Guarding10×Monthly conversions, Oct 2025 to Feb 2026, at R16 per lead
Fidelity · CashMaster14.7%Conversion rate, up from 2.4% in five months
VWFS · LinkedIn1.07%CTR against a 0.44 to 0.65% platform benchmark
Fidelity · SecureDrive22%Lead-to-sale rate: 1,571 leads, 348 net sales

What I do

Nine ways to grow.

Build your brief

Paid Media Management

Full-scale campaign management across search, social and programmatic.

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Digital Strategy

A clear plan for where your money goes and how you'll know it worked.

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Social Media Strategy

Content that sounds like you and gives people a reason to follow.

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CRM Management & Strategy

Stop losing leads between the ad click and the sale.

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Video Content Creation

Short-form video made by someone who started in film and TV.

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Chatbot Creation

WhatsApp bots that answer, qualify and book while you sleep.

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Business Operations Dashboards

See the whole business on one screen.

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Website Building

Fast, good-looking sites built to turn visitors into enquiries.

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App Development

Web apps and internal tools that remove the manual work.

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Selected work

Results, with receipts.

Fidelity Services Group · Oct 2025 – Feb 2026

Rebuilding a multi-service demand engine during an agency handover.

Eight service lines, from home security to cash logistics, came over with fragmented campaigns and broken attribution. Instead of chasing volume, I fixed tracking first, rebuilt the account structure and moved budget toward high-intent search.

Google SearchPerformance MaxDisplayMetaAttribution

Stakeholders reported a measurable improvement in lead quality after the targeting and tracking changes.

Volkswagen Financial Services · Nov – Dec 2025

Positioning VWFS as a growth partner for fleet decision-makers.

A LinkedIn campaign aimed at the people who sign off on fleet and leasing. Single-image ads drove efficient traffic while carousels told the fuller story. The message focused on business growth, not finance mechanics.

LinkedIn AdsB2BSingle imageCarousel

The Kitchen Wrap Company × Senzo Radebe

16

New leads from an Instagram collab showing a full kitchen vinyl wrap, start to finish, as an alternative to remodelling.

Wayslim Clinic

100+

Appointments booked from a Facebook and Instagram burst campaign mixing entertaining and educational content.

Brands I've worked with

Volkswagen Financial ServicesFidelity Services GroupNissanIsuzuClinixSasriaBrand South AfricaBashBonaCliniMedWayslim ClinicAdreachThe Kitchen Wrap CompanyLa DinaAloraAlzuThe Bomb AestheticsVolkswagen Financial ServicesFidelity Services GroupNissanIsuzuClinixSasriaBrand South AfricaBashBonaCliniMedWayslim ClinicAdreachThe Kitchen Wrap CompanyLa DinaAloraAlzuThe Bomb Aesthetics

Great brands don't shout. They resonate.

Tell me what you're building. I reply on WhatsApp, usually the same day.

Connect on LinkedIn
WhatsApp 081 703 7002Email sandilesmm@gmail.com