/* Layout: Apple-style product page rhythm. White canvas, wide centred sections,
   giant display type, soft grey tiles, one blue for links. Single light theme by request. */
:root{
  color-scheme: light;
  --bg:#ffffff;
  --tile:#f5f5f7;
  --ink:#1d1d1f;
  --ink-2:#6e6e73;
  --ink-3:#86868b;
  --line:#d2d2d7;
  --blue:#0066cc;
  --wa:#1fa855;
  --font: -apple-system, BlinkMacSystemFont, "SF Pro Display", "SF Pro Text", "Inter", "Helvetica Neue", Arial, sans-serif;
  --mono: "SF Mono", ui-monospace, Menlo, Consolas, monospace;
  --wrap: 1080px;
  --r-lg: 28px;
  --r-md: 18px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--font);font-size:17px;line-height:1.47;-webkit-font-smoothing:antialiased;letter-spacing:-0.01em;overflow-x:hidden}
img{max-width:100%;height:auto;display:block}
a{color:var(--blue);text-decoration:none}
a:hover{text-decoration:underline}
h1,h2,h3{margin:0;text-wrap:balance;letter-spacing:-0.025em;line-height:1.07}
p{margin:0}
:focus-visible{outline:2px solid var(--blue);outline-offset:3px;border-radius:6px}
.wrap{max-width:var(--wrap);margin:0 auto;padding-inline:22px}
.eyebrow{font-size:14px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--ink-3)}
.lead{font-size:clamp(19px,2.2vw,24px);line-height:1.38;color:var(--ink-2);font-weight:500;letter-spacing:-0.015em}
.h-xl{font-size:clamp(40px,6.4vw,80px);font-weight:700}
.h-lg{font-size:clamp(32px,4.8vw,56px);font-weight:700}
.h-md{font-size:clamp(24px,2.8vw,32px);font-weight:700}
.muted{color:var(--ink-2)}
section{padding-block:clamp(72px,10vw,130px)}

/* Nav: frosted bar */
.nav{position:sticky;top:env(safe-area-inset-top,0px);z-index:50;background:rgba(255,255,255,.72);backdrop-filter:saturate(180%) blur(20px);-webkit-backdrop-filter:saturate(180%) blur(20px);border-bottom:1px solid rgba(0,0,0,.06)}
.nav .wrap{display:flex;align-items:center;gap:28px;height:52px}
.brand{display:flex;align-items:center;gap:9px;color:var(--ink);font-weight:600;font-size:15px}
.brand:hover{text-decoration:none}
.brand-mark{width:28px;height:28px;border-radius:8px;background:var(--ink);color:#fff;display:grid;place-items:center;font-size:12px;font-weight:700;letter-spacing:-.02em}
.nav-links{display:flex;gap:26px;margin-left:auto;font-size:13.5px}
.nav-links a{color:var(--ink);opacity:.8}
.nav-links a[aria-current="page"]{opacity:1;font-weight:600}
.nav-links a:hover{opacity:1;text-decoration:none}
.nav .pill{padding:7px 14px;font-size:13px}
@media (max-width:620px){.brand-name{display:none}.nav .wrap{gap:16px}.nav-links{gap:16px}}

/* Buttons */
.pill{display:inline-flex;align-items:center;gap:8px;border-radius:980px;padding:12px 22px;font-size:16px;font-weight:500;border:0;cursor:pointer;font-family:inherit;transition:transform .2s ease, background .2s ease}
.pill:hover{text-decoration:none;transform:translateY(-1px)}
.pill-dark{background:var(--ink);color:#fff}
.pill-dark:hover{background:#000}
.pill-wa{background:var(--wa);color:#fff}
.pill-wa:hover{background:#178f47}
.pill-ghost{background:transparent;color:var(--blue);padding-inline:6px}
.pill-ghost::after{content:"›";font-size:1.25em;line-height:1;transform:translateY(-1px)}
.pill-line{background:#fff;color:var(--ink);box-shadow:inset 0 0 0 1px var(--line)}
.pill svg{width:18px;height:18px;flex:none}
.actions{display:flex;flex-wrap:wrap;gap:12px;align-items:center}

/* Hero monogram */
.hero{padding-block:clamp(36px,6vw,64px) 0;text-align:center;overflow:hidden}
.hero .eyebrow{animation:rise .9s .1s both cubic-bezier(.2,.7,.2,1)}
.mono{position:relative;margin:28px auto 0;max-width:1000px;height:clamp(420px,62vw,680px)}
.mono-letters{position:absolute;inset:0 0 auto 0;display:flex;justify-content:center;font-weight:800;font-size:clamp(230px,44vw,560px);line-height:.82;letter-spacing:-0.075em;user-select:none;animation:settle 1.4s both cubic-bezier(.16,.84,.3,1)}
.mono-letters span{background:linear-gradient(115deg,#1d1d1f 0%,#3a3a3c 28%,#b8b8bd 44%,#f5f5f7 50%,#a1a1a6 56%,#2c2c2e 74%,#1d1d1f 100%);background-size:260% 100%;-webkit-background-clip:text;background-clip:text;color:transparent;animation:sheen 7s 1.2s infinite ease-in-out}
.mono-letters span:last-child{animation-delay:1.45s}
.mono-rule{position:absolute;left:50%;top:clamp(26px,5vw,60px);width:1px;height:62%;background:linear-gradient(var(--line),transparent);transform:translateX(-50%)}
.mono-portrait{position:absolute;left:50%;bottom:0;width:clamp(230px,36vw,400px);transform:translateX(-50%);animation:lift 1.3s .35s both cubic-bezier(.16,.84,.3,1)}
.mono-portrait{-webkit-mask-image:linear-gradient(#000 72%,transparent 98%);mask-image:linear-gradient(#000 72%,transparent 98%)}
.mono-tag{position:absolute;font-size:12px;font-weight:600;letter-spacing:.05em;text-transform:uppercase;color:var(--ink-2);background:rgba(255,255,255,.8);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);border:1px solid rgba(0,0,0,.07);border-radius:980px;padding:7px 13px;white-space:nowrap;animation:rise 1s both cubic-bezier(.2,.7,.2,1)}
.mono-tag b{color:var(--ink);font-weight:700}
.t1{left:4%;top:58%;animation-delay:.9s}.t2{right:4%;top:44%;animation-delay:1.05s}.t3{right:9%;top:74%;animation-delay:1.2s}
@media (max-width:700px){.t1{left:0;top:66%}.t2{right:0;top:52%}.t3{display:none}}
.hero-copy{position:relative;margin-top:-10px;display:grid;justify-items:center;gap:22px;padding-bottom:20px}
.hero-copy .h-xl{max-width:14ch}
.hero-copy .lead{max-width:40ch}
@keyframes sheen{0%,100%{background-position:100% 0}50%{background-position:0 0}}
@keyframes settle{from{opacity:0;letter-spacing:.08em;filter:blur(14px)}to{opacity:1;letter-spacing:-0.075em;filter:blur(0)}}
@keyframes lift{from{opacity:0;transform:translate(-50%,40px)}to{opacity:1;transform:translate(-50%,0)}}
@keyframes rise{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:none}}

/* Statement */
.statement p{font-size:clamp(28px,4.2vw,48px);font-weight:700;letter-spacing:-0.03em;line-height:1.12;max-width:22ch;color:var(--ink-3)}
.statement p b{color:var(--ink);font-weight:700}

/* Numbers */
.numbers{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.num{background:var(--tile);border-radius:var(--r-md);padding:28px 24px;display:grid;gap:8px;align-content:start}
.num strong{font-size:clamp(40px,5vw,60px);font-weight:700;letter-spacing:-0.04em;line-height:1;font-variant-numeric:tabular-nums}
.num span{font-size:15px;color:var(--ink-2);line-height:1.35}
.num small{font-size:12px;color:var(--ink-3);font-weight:600;letter-spacing:.04em;text-transform:uppercase}
@media (max-width:860px){.numbers{grid-template-columns:repeat(2,1fr)}}
@media (max-width:420px){.numbers{grid-template-columns:1fr}}

/* Services bento */
.sec-head{display:flex;flex-wrap:wrap;align-items:end;justify-content:space-between;gap:20px;margin-bottom:40px}
.bento{display:grid;grid-template-columns:repeat(6,1fr);gap:16px}
.tile{background:var(--tile);border-radius:var(--r-lg);padding:30px;display:flex;flex-direction:column;gap:10px;color:var(--ink);min-height:230px;transition:transform .35s cubic-bezier(.2,.7,.2,1)}
.tile:hover{text-decoration:none;transform:scale(1.015)}
.tile h3{font-size:24px;font-weight:700}
.tile p{color:var(--ink-2);font-size:16px;max-width:36ch}
.tile .go{margin-top:auto;color:var(--blue);font-size:15px}
.tile .ico{width:34px;height:34px;color:var(--ink)}
.span-3{grid-column:span 3}.span-2{grid-column:span 2}.span-4{grid-column:span 4}
.tile.dark{background:var(--ink);color:#f5f5f7}
.tile.dark p{color:#a1a1a6}.tile.dark .ico{color:#fff}.tile.dark .go{color:#2997ff}
@media (max-width:860px){.bento{grid-template-columns:repeat(2,1fr)}.span-3,.span-2,.span-4{grid-column:span 1}.tile.wide{grid-column:span 2}}
@media (max-width:560px){.bento{grid-template-columns:1fr}.tile.wide{grid-column:span 1}}

/* Case studies */
.case{background:var(--tile);border-radius:var(--r-lg);padding:clamp(28px,4.5vw,56px);display:grid;grid-template-columns:1.05fr 1fr;gap:clamp(28px,4vw,56px);align-items:start}
.case + .case{margin-top:16px}
.case-meta{display:flex;flex-wrap:wrap;gap:8px;margin-top:16px}
.chip{font-size:12.5px;font-weight:500;color:var(--ink-2);border:1px solid var(--line);border-radius:980px;padding:4px 11px;background:#fff}
.case p{color:var(--ink-2);margin-top:16px;max-width:52ch}
.case-quote{margin-top:22px;font-size:15px;color:var(--ink);border-left:2px solid var(--ink);padding-left:14px;max-width:46ch}
.chart{background:#fff;border-radius:var(--r-md);padding:24px;min-width:0}
.chart h4{margin:0 0 4px;font-size:15px;font-weight:600}
.chart .cap{font-size:13px;color:var(--ink-3);margin-bottom:18px}
.bar-row{display:grid;grid-template-columns:96px 1fr;gap:12px;align-items:center;margin-top:14px}
.bar-row .lbl{font-size:13px;font-weight:600}
.bars{display:grid;gap:5px}
.bar{height:22px;border-radius:6px;display:flex;align-items:center;justify-content:flex-end;padding-right:8px;font-size:12px;font-weight:600;font-variant-numeric:tabular-nums;color:#fff;min-width:44px;transform-origin:left;animation:grow 1.2s both cubic-bezier(.2,.7,.2,1)}
.bar.before{background:#c7c7cc;color:var(--ink)}
.bar.after{background:var(--ink)}
.legend{display:flex;gap:16px;font-size:12px;color:var(--ink-2);margin-top:18px}
.legend i{display:inline-block;width:10px;height:10px;border-radius:3px;margin-right:6px;vertical-align:-1px}
@keyframes grow{from{transform:scaleX(.05)}to{transform:none}}
.kpis{display:grid;grid-template-columns:repeat(2,1fr);gap:1px;background:var(--line);border-radius:var(--r-md);overflow:hidden;margin-top:16px}
.kpis div{background:#fff;padding:16px 18px}
.kpis strong{display:block;font-size:24px;letter-spacing:-.03em;font-variant-numeric:tabular-nums}
.kpis span{font-size:13px;color:var(--ink-2)}
.bench{position:relative;height:44px;margin-top:8px}
.bench-track{position:absolute;left:0;right:0;top:18px;height:8px;border-radius:4px;background:#e8e8ed}
.bench-band{position:absolute;top:18px;height:8px;background:#c7c7cc;border-radius:4px}
.bench-dot{position:absolute;top:13px;width:18px;height:18px;border-radius:50%;background:var(--ink);transform:translateX(-50%);box-shadow:0 0 0 4px #fff}
.bench-scale{display:flex;justify-content:space-between;font-size:11px;color:var(--ink-3);font-variant-numeric:tabular-nums}
@media (max-width:860px){.case{grid-template-columns:1fr}}
.mini{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:16px}
.mini .tile{min-height:0}
.mini strong{font-size:44px;letter-spacing:-.04em;line-height:1}
@media (max-width:640px){.mini{grid-template-columns:1fr}}

/* Brands marquee */
.marquee{overflow:hidden;mask-image:linear-gradient(90deg,transparent,#000 12%,#000 88%,transparent);-webkit-mask-image:linear-gradient(90deg,transparent,#000 12%,#000 88%,transparent)}
.marquee-track{display:flex;gap:56px;width:max-content;animation:scroll 48s linear infinite}
.marquee-track span{font-size:clamp(22px,3vw,34px);font-weight:700;letter-spacing:-.03em;color:#aeaeb2;white-space:nowrap}
@keyframes scroll{to{transform:translateX(-50%)}}

/* CTA */
.cta{text-align:center;display:grid;justify-items:center;gap:24px}
.cta .h-xl{max-width:16ch}
.contact-line{font-size:15px;color:var(--ink-2);display:flex;flex-wrap:wrap;gap:8px 22px;justify-content:center}
.contact-line b{color:var(--ink);font-weight:600;user-select:all}

/* Footer */
footer{background:var(--tile);font-size:12.5px;color:var(--ink-2);padding-block:28px}
footer .wrap{display:flex;flex-wrap:wrap;gap:12px 28px;align-items:center}
footer .links{display:flex;gap:20px;margin-left:auto;flex-wrap:wrap}
footer a{color:var(--ink-2)}

/* Services page */
.svc-hero{padding-block:clamp(56px,8vw,96px) 40px;text-align:center;display:grid;justify-items:center;gap:20px}
.svc-hero .lead{max-width:44ch}
.svc-nav{display:flex;flex-wrap:wrap;gap:8px;justify-content:center;margin-top:8px}
.svc-nav a{font-size:13.5px;color:var(--ink);background:var(--tile);border-radius:980px;padding:7px 14px}
.svc-nav a:hover{text-decoration:none;background:#e8e8ed}
.svc{display:grid;grid-template-columns:72px 1fr minmax(0,300px);gap:clamp(18px,3vw,40px);padding-block:44px;border-top:1px solid var(--line);scroll-margin-top:72px}
.svc .ico{width:44px;height:44px}
.svc h2{font-size:clamp(26px,3vw,34px);font-weight:700}
.svc .body{min-width:0}
.svc .body p{color:var(--ink-2);margin-top:10px;max-width:56ch}
.svc ul{margin:18px 0 0;padding:0;list-style:none;display:grid;grid-template-columns:1fr 1fr;gap:8px 24px;font-size:15px}
.svc li{padding-left:20px;position:relative}
.svc li::before{content:"";position:absolute;left:0;top:.62em;width:8px;height:8px;border-radius:50%;border:1.5px solid var(--ink-3)}
.svc .side{display:grid;gap:12px;align-content:start}
.svc .side .note{font-size:13px;color:var(--ink-3)}
@media (max-width:860px){.svc{grid-template-columns:1fr}.svc ul{grid-template-columns:1fr}}

.builder{background:var(--tile);border-radius:var(--r-lg);padding:clamp(24px,4vw,52px);display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(24px,4vw,48px);scroll-margin-top:72px}
.builder form{display:grid;gap:18px;min-width:0}
.field{display:grid;gap:7px}
.field label,.field legend{font-size:13px;font-weight:600;color:var(--ink)}
fieldset{border:0;padding:0;margin:0}
.field input,.field select,.field textarea{font:inherit;font-size:16px;padding:12px 14px;border-radius:12px;border:1px solid var(--line);background:#fff;color:var(--ink);width:100%}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--blue);box-shadow:0 0 0 4px rgba(0,102,204,.15)}
.row2{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.toggles{display:flex;flex-wrap:wrap;gap:8px;margin-top:4px;position:relative}
.toggles input{position:absolute;left:0;top:0;width:1px;height:1px;opacity:0;pointer-events:none}
.toggles label{font-size:14px;font-weight:500;padding:8px 14px;border-radius:980px;background:#fff;border:1px solid var(--line);cursor:pointer;transition:all .15s}
.toggles input:checked + label{background:var(--ink);color:#fff;border-color:var(--ink)}
.toggles input:focus-visible + label{outline:2px solid var(--blue);outline-offset:2px}
.preview{background:#fff;border-radius:var(--r-md);padding:22px;display:grid;gap:16px;align-content:start;min-width:0}
.bubble{background:#dcf8c6;border-radius:14px 14px 4px 14px;padding:14px 16px;font-size:14.5px;line-height:1.45;white-space:pre-wrap;word-break:break-word;color:#111;max-height:340px;overflow:auto}
.wa-head{display:flex;align-items:center;gap:10px;font-size:14px}
.wa-head .av{width:34px;height:34px;border-radius:50%;overflow:hidden;background:var(--tile)}
.wa-head .av img{width:100%;height:100%;object-fit:cover;object-position:50% 12%}
.wa-head small{display:block;color:var(--ink-3);font-size:12px}
.copyrow{display:flex;align-items:center;gap:10px;font-size:14px;color:var(--ink-2);flex-wrap:wrap}
.copyrow b{color:var(--ink);user-select:all}
.copybtn{font:inherit;font-size:13px;color:var(--blue);background:none;border:0;cursor:pointer;padding:0}
@media (max-width:860px){.builder{grid-template-columns:1fr}.row2{grid-template-columns:1fr}}

/* About page */
.about-hero{display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:end;padding-top:clamp(40px,6vw,80px);padding-bottom:0}
.about-hero .copy{display:grid;gap:22px;padding-bottom:clamp(40px,6vw,90px)}
.about-hero .photo{position:relative;justify-self:center;width:min(100%,460px)}
.about-hero .photo::before{content:"SM";position:absolute;inset:6% 0 auto 0;text-align:center;font-weight:800;font-size:clamp(150px,22vw,280px);letter-spacing:-.075em;line-height:.8;color:var(--tile);z-index:-1}
.about-hero .photo{z-index:0;isolation:isolate}
.about-hero .photo img{-webkit-mask-image:linear-gradient(#000 80%,transparent);mask-image:linear-gradient(#000 80%,transparent)}
@media (max-width:820px){.about-hero{grid-template-columns:1fr}.about-hero .copy{padding-bottom:0}}
.story{display:grid;grid-template-columns:1fr 1.4fr;gap:clamp(24px,5vw,72px)}
.story .text{display:grid;gap:20px;font-size:19px;color:var(--ink-2);line-height:1.55;max-width:60ch}
.story .text b{color:var(--ink);font-weight:600}
@media (max-width:820px){.story{grid-template-columns:1fr}}
.values{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.values .tile{min-height:0}
@media (max-width:820px){.values{grid-template-columns:1fr}}
.now{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.now .tile{min-height:0}
@media (max-width:700px){.now{grid-template-columns:1fr}}
.chips{display:flex;flex-wrap:wrap;gap:10px}
.chips span{font-size:15px;font-weight:500;padding:10px 16px;border-radius:980px;background:var(--tile)}
.ind{font-size:clamp(22px,2.6vw,30px);font-weight:700;letter-spacing:-.025em;line-height:1.35;color:var(--ink-3);max-width:30ch}
.ind b{color:var(--ink)}

@media (prefers-reduced-motion:reduce){*,*::before,*::after{animation:none!important;transition:none!important}html{scroll-behavior:auto}}